Petra Veldman

Petra Veldman

Managing Director

“As joint managing director and wife of the captain, I am the sounding board for operational decisions. I bear the everyday responsibility for the marketing and communications of the company. I try to use all my creative and strategic skills to put Stoffels on the map. 

We are constantly looking for new varieties that add that extra value. Coming up with new packaging concepts and producing them takes up a considerable part of my working day.

What would tempt me out of my bed? I am a huge fan of all our products, but above all, I am happy that Paul is my “To-mate-o”. “